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Latest News Details

Así influye Facebook en tus opiniones

Publication Date:
08/12/2016
Category:
In the Media
EN Facebook story.jpg



Hay varios presuntos culpables de la victoria de Donald Trump: la falta de visión de la campaña de Clinton, la globalización, la condescendencia de las elites. Facebook y su modo de seleccionar noticias es otro.

Las cifras de uso de Facebook le dan una capacidad de influencia aplastante. Un 68% de norteamericanos usa Facebook. De ellos, dos tercios lo usan para ver noticias. Si trasladamos ese número a norteamericanos en general, casi la mitad -un 44%- de ciudadanos se informa en Facebook, según datos de Pew.

El ascenso de Facebook ha coincidido con la caída de credibilidad de medios tradicionales. En 2005 el 51% de los americanos tenía mucha o bastante confianza en los medios de comunicación, según Gallup. Desde entonces la confianza ha caído al 32%. El desprestigio es mayor entre los conservadores: sólo un 14% confía en los medios.

Si la percepción desde España es que no hay para tanto, es lógico. La desconfianza de los medios en España es menor: la mayoría de encuestados aún los aprueba según el CIS. Solo un 25% de internautas usó redes sociales para informarse en las elecciones de junio de 2016. Aunque la red preferida también es Facebook: el 74% de los internautas lo usa.
Nuestro círculo es un eco

Las fuentes de información que vemos en Facebook las escogemos nosotros. No hay un editor o un periodista que decida el menú informativo. En la pantalla están los medios que elegimos y lo que deciden nuestros amigos. Suelen ser parecidos a nosotros. Es probable que las noticias que compartan nos vayan a interesar.

 

Haga clic aquí para ver las noticias completas …


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